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Midterm test for Creativity and Innovation!

1. Choose one of the top 10 most innovative Companies attached.

2. Show and explain the innovation of the company those on
a) technology
b) process
c) the product / service
d) business model

3. Make suggestions or predictions of future innovations to the company concerned.

1. Choose Company: Amazon.com

Amazon.com is an American multinational electronic commerce company with headquarters in United States. It is the world’s largest online retailer. The company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services.

The company began as an online bookstore but soon diversified to selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. While the largest brick-and-mortar bookstores and mail-order catalogs might offer 200,000 titles, an online bookstore could sell far more. Bezos wanted a name for his company that began with “A” so that it would appear early in alphabetic order. He began looking through the dictionary and settled on “Amazon” because it…

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