SCAMPER and Google Goggles Business Model!

So this post is again about SCAMPER – but this time with a twist as it also includes a business model evaluation!!

Google Googles is an application based on the Android platform for phones. It has been well known for integrating visual images and absorb it into information that may be searched in the internet. It is good when it captures people, places, and some locations, but its still far from perfect

The business model and core capabilities for Google Goggles are the following:

  • really fast and easy searches
  • real-time
  • searches described in a picture.
  • Their partner network is the phone companies that utilize the Android platform and media partners

The goal is therefore to make all searches really fast and real-time with a visually way!

Their value proposition is making searches to be more futuristic, and high-tech accented, for those who adapt advanced technology. They may increase the customer relationship through events and competitions regarding the apps, or special offers with the registered ventures.  They have only one distribution channel, the internet. And their target audience is earlier adapters and technological geeks.

The cost structure is derived from the cost of research, marketing, and product maintenance, while their revenue will most like come from advertisements of the firms.

Below SCAMPER for Google Goggles!!!!


Goggles with contact lenses.


Integrate the goggles with a computer


Adapt x-ray technology to see past walls and clothes


Modify the concept of a mere search engine to a movie theatre

Put to another use

It might provide spies and espionage a valuable tool


Rearrange search engine into a tracking device instead





So below a way to change and improve SBM ITB by the SCAMPER method:

S: Substitute professors with robots

C: Combine lectures with lunch

A: Adapt SBM ITB to best practises around the globe

M: Modify SBM ITB with a night club during night and weekends

P: Use the campus area as a skate park

E: Mandatory attendance as it reduces creativity and flexibility

R: Reverse teaching so that students teach professors once in a while

Thats it for SCAMPER!!!

Task 6: The IDEO Way

A few weeks since my last blog so I thought it would be nice to write something about IDEO – an extremely creative and innovative company from the USA!


IDEO was formed in 1991 in a merger of four different design firms. The companys core business is to help design products services, environments and digital experiences. This far they have developed thousands of products and services for clients around the globe. The special culture and way to work has made the company very interesting in the eyes of myriad academics, businesses and journalists around the world and additionally one of the founders have made a best selling book, The Art of Innovation (Tom Kelley). One of the most famous things IDEO is known for is their innovative rapid prototyping  or the IDEO way.

The IDEO way is a five step process which aims to design better consumer experience.

1. Observation

The idea of the Observation phase is to understand the consumer experience. This is done with the help of people from different fields and backgrounds e.g. psychologists, anthropologists and sociologists. The company uses multiple different techniques to really understand the customer experience which are for example Shadowing, Camera Journals and Storytelling. All of the different methods have their own pros and cons – and usually multiple are used in a single project.

2. Brainstorming

Brainstorming as a concept is probably familiar to most of you dear followers. The idea is to come up with as many ideas in one hour and even really crazy ideas are not limited in any way as many of the unorthodox ideas might be the best ones. The IDEO brainstorming has really strict rules that you can find in the internet if you are interested!

3. Rapid Prototyping

In Rapid Prototyping a prototype of a product is made as fast as possible as it helps everyone to visualize and understand the problem more easily. The prototype is usually crude but the benefits are quite clear. The following is an example of the IDEO Rapid Prototyping: Videography – make short movies to depict the consumer experience.

4. Refining

The second last phase is about narrowing down the possible choices to as few as possible which basically means that of the generated ideas only the best ones are saved and evaluated more closely. For this phase its really good to have all the support from the most important stakeholders as the more decision power is behind an idea the more likely it is a success.

5. Implementation

At the last phase IDEO utilizes its diverse and strong skills all around the world to finish and actually create a product and service. This includes people from over 40 countries which means there is a lot of CREATIVITY and INNOVATION involved!!!

Untill next post!