SCAMPER and Google Goggles Business Model!

So this post is again about SCAMPER – but this time with a twist as it also includes a business model evaluation!!

Google Googles is an application based on the Android platform for phones. It has been well known for integrating visual images and absorb it into information that may be searched in the internet. It is good when it captures people, places, and some locations, but its still far from perfect

The business model and core capabilities for Google Goggles are the following:

  • really fast and easy searches
  • real-time
  • searches described in a picture.
  • Their partner network is the phone companies that utilize the Android platform and media partners

The goal is therefore to make all searches really fast and real-time with a visually way!

Their value proposition is making searches to be more futuristic, and high-tech accented, for those who adapt advanced technology. They may increase the customer relationship through events and competitions regarding the apps, or special offers with the registered ventures.  They have only one distribution channel, the internet. And their target audience is earlier adapters and technological geeks.

The cost structure is derived from the cost of research, marketing, and product maintenance, while their revenue will most like come from advertisements of the firms.

Below SCAMPER for Google Goggles!!!!


Goggles with contact lenses.


Integrate the goggles with a computer


Adapt x-ray technology to see past walls and clothes


Modify the concept of a mere search engine to a movie theatre

Put to another use

It might provide spies and espionage a valuable tool


Rearrange search engine into a tracking device instead



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